Re-imagined Calvados sets Gen Z in its sights
Published: 21 November, 2025
Mention Calvados to a twenty-something in the UK, and there’s a vanishing slim chance that they will have heard of the spirit, let alone tried it. It’s a category whose image is more one of a past era, when the sight of elderly French workmen chugging down a tot with their Gallois represented a romantic notion of France. One producer, though, has set out to turn this dated notion on its head with a fresh approach to this enticing apple-based spirit.
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